It’s Never Too Early to Start on Product Launch. Why Fail?
Maximize launch success. Expand access to innovative treatments. Ensure rapid uptake for maximum ROI with focused strategy and targeted messaging before and after product launch.
In an era of patent expirations, declining number of approvals, disappointing drug launches and weak drug pipelines, it is more important than ever to have the highest levels of success possible immediately upon drug launch.
Our Product Launch solutions enable you to execute focused, effective product launches across markets, geographic locations and therapeutic categories. With our solutions, your teams all work from the same source of data. Teams are able to extract consistent information, including brand messaging, value propositions and benefits for payer and prescriber education.
- Understand the market opportunities & drivers; access & barriers to uptake; market research
- Detail coverage policy requirements
- Identify competitor practices
- Map findings to market basket and analogs
- Assess areas for improvement
- Enable brand launch
- Integrated messaging
- Targeted messaging
- Build trusting relationships through effective communications
- Measure uptake
- Identify key triggers to drive rate & pace of change
- Enhanced messaging for pull-through at multiple points; plan, PBM, retail pharmacy, SPP
- Support therapy optimization
Contact us to learn how BusinessOne’s Marketing Solutions can assist you with maximizing product launch and ongoing product management.
Call us at 215-639-9345 x100 or email us at firstname.lastname@example.org.
Request a Demo
See for yourself how BusinessOne’s solutions provide access to essential managed markets data, to help your team maximize brand performance.