Markets are Dynamic. Respond Now.
Execute and measure pull-through strategies. Monitor dynamic market shifts. Evaluate opportunities, drivers and barriers to access and uptake. Make changes. Grow.
The managed markets environment has changed. Payers are increasingly focused on cost controls, with more stringent pricing and reimbursement policies. New medication approvals are declining and there is an increase in public scrutiny over medication costs. The pressure is on to demonstrate value. Add reform and increased competition, particularly for high-cost categories, and you have a whole new world for medication access.
From prelaunch to pull-through, our solutions allow you to track access, including payer-specific restrictions for each drug in a category, with access to detail enabling you to develop strategies, more effective targeting and brand messages.
Our solutions enable brand teams to create product-specific messaging that account managers and contracting teams can use to educate payers on value propositions and benefits for more effective collaboration.
In the field, our solutions enable local reps to extend consistent brand-specific messages to highly targeted audiences. Messaging is created at the corporate level and customized for each prescriber based on local geography and payer-specific coverage.